How Lead Ratings increased opportunities generated by 150%

The Backstory

Last year at Lead Ratings, a cloud software solution that improves the conversion rates of sales leads, CEO Ricard Bonastre was getting ready to undertake a lofty expansion goal for 2020. With ambitious growth targets ahead, the pressure on his small prospecting team was mounting. While he saw some successes in targeting the e-learning sector, he also realized that a deep understanding of potential new markets was key to meeting their objectives. However, he didn’t have the data to back up his expansion decisions. On top of this, his team wasn’t generating the number of opportunities needed for scalable growth.

The Fix

Ricard knew business acumen and willpower weren’t enough – he needed granular metrics to pivot his go-to-market strategy in the right direction. Meanwhile, his sales development representatives were working hard to book meetings, but their tech stack was inhibiting more than helping. “I found myself losing a lot of time in mundane tasks and logging data,” commented SDR Ivan Falco. Ricard knew it was time to revolutionize his business development process with a strategy built into helpful tech – that’s where Bloobirds came in.

The Outcome

After only five months of using Bloobirds, Lead Ratings saw a massive jump in their success. Their prospecting team has surpassed Bloobirds-benchmarks with an incredible pitch effectiveness rate. Lead Ratings also expanded into the UK market with astounding success, and increased meetings booked by 250%. Checking in with Ivan, it looks like the SDRs are happier too –” what I like the most about Bloobirds is the simplicity and UX that it provides.”