How Gamelearn moved from Salesforce challenges to optimal sales output
The game-based e-learning platform Gamelearn has quickly become a world-leading platform with an ambitious revenue team ready to take on more. So, when their team of 20+ sales reps was struggling to stay on top of prospects and implement strategies for going after new markets, Rachel Ann Kreis, CMO, decided to turn to Bloobirds.
The challenge of a constantly growing sales team & limited market size
Before Bloobirds, Gamelearn’s sales team didn’t have the tech they needed to guide them through their workday. Using Salesforce as a catchall for marketing (Pardot) and sales + a sales productivity app, early market data wasn’t captured during the prospecting process.
Rachel noticed that some reps were outperforming others. But why? She didn’t have time to sift through messages sent and incomplete data fields to figure out what value propositions were resonating the most. Without strategic dashboards, Gamelearn lacked the competitive insights needed for even greater success.
Tamara Traba, SDR Manager, felt like she was constantly asking her reps to fill out Salesforce fields. She knew this wasn’t ideal for either party and was convinced that there had to be a platform that could eliminate her admin tasks, as well as her teams’. But, without intuitive data collection, the challenge ensued. She needed an app that collected data intuitively, like a conversation. Not one that made her feel like she was constantly reminding reps to fill out forms.
Salesforce CRM + Bloobirds App = success at scale
Just a few short months after getting started with Bloobirds, Rachel saw a major shift in her both strategy implementation and sales output. She and Tamara were thrilled that they could break down every part of their sales and marketing playbook by effectiveness. The bonus? Their reps were happier too.
Rachel explains, “There are many different types of tools out there which involve a lot of strategy, but you actually can’t see that strategy implemented. So, it helped us not only to ask ourselves the important questions: target markets, ICP, pitches, the rest. It actually allowed us to implement that strategy into a tool that’s easy to use. My SDRs love it, and so do I.”
Tamara felt Bloobirds was built for both her and her reps to work smarter, not harder. She shares, “There are plenty of tools that focus on automation. But that’s not enough anymore, especially if your market is limited. You have to prospect the right people, use the right messaging, ask the right questions. And my team feels assisted during the whole process. I think they really appreciate not having to go through admin tasks that only slow them down.”
Just one year after getting started with Bloobirds, Rachel, and Tamara also cut their sales rep’s onboarding time down by almost half. With the ability to make better decisions at scale and seamlessly guide their sales team, Gamelearn’s revenue team is unstoppable.
